OUR FOUNDER

Autumn Schwalbe has been passionate about cars and racing for as long as she can remember. Growing up in a drag-racing family, she spent weekends at the track, learning what it means to build, race, and compete.

That early passion turned into a lifelong drive to help others in the automotive world grow their own brands and share their stories. Autumn studied Automotive Aftermarket Marketing and Management at Northwood University,where she was involved with Ford Performance and several campus motorsport programs.

Those experiences gave her a front-row seat to how top automotive brands connect with fans, racers, and customers.

Outside of Race Ready Marketing, Autumn also helps manage and organize Street Car Takeover events across the country — one of the largest and most well-known street car racing series in the U.S. This hands-on involvement keeps her closely connected to the racing community and gives her a real understanding of what enthusiasts, racers, and sponsors value most. 

Race Ready Marketing combines her love for motorsports with her background in branding, content creation, and strategy. Today, Autumn works with performance shops, race teams, and automotive companies to help them grow online, reach the right audience, and represent their passion authentically.